The global search landscape has undergone a profound transformation in the last eighteen months, redefining how consumers discover products and services online. For decades, Google’s dominance was nearly absolute, secured through exclusive browser agreements and default placements on mobile devices. These arrangements channeled over 90% of global search traffic through Google, limiting options for both consumers and brands.
Recent regulatory rulings have challenged this monopoly. Governments worldwide have acted to end exclusive default agreements, requiring Google to share search index data with qualified competitors and enabling a more open market. Alongside these changes, Google’s increased focus on paid search has raised costs and diminished the quality of organic results, creating openings for alternative search experiences.
This shift has led to a surge in traffic from independent browsers, AI-powered search engines, and next-generation distribution channels, now accounting for over 25 percent of global queries—a level of diversity unseen in two decades.
Shopnomix helps brands navigate this evolving landscape by enabling them to cast a wider net. Through our Pronomix platform and Shopnomix channels, we provide automated bidding technology that unlocks incremental cost-per-click opportunities outside Google’s ecosystem. This means brands can extend their visibility to where today’s consumers are actively searching and shopping—opening incremental traffic streams that were previously inaccessible.
As search options expand, taking a broader approach will reveal new opportunities for brands to connect with modern buyers across emerging platforms and drive growth. To learn how Shopnomix can help you beyond the traditional search landscape.
As the search environment grows more varied, taking a broader approach will reveal new opportunities to connect with consumers and drive growth. To learn how Shopnomix can help you fish beyond Google for incremental traffic, reach out to start a conversation.
