Insights

Insights on shopper behavior and market trends to keep you informed on strategies driving growth in consumer commerce.

Creators Are Becoming Commerce Infrastructure

In A Crowded Market, Publishers Need To Prove Value, Not Just Volume

When Impression Quality Gets Harder To Trust, Buyers Move Closer To Proof

The Commerce Journey Is Breaking and Value Isn’t Following

The Affiliate Flywheel for Publishers: Why Higher Rates Matter to Yield & Operations

The Affiliate Flywheel for Brands: Why Higher Rates Are Showing Up Again