Insights

Insights on shopper behavior and market trends to keep you informed on strategies driving growth in consumer commerce.

The Click is No Longer the Contract

Upstream Performance Marketing: Getting Ahead of Shopper Intent with Pre-Search Advertising

Publishers at a Crossroads: What We Learned at the IAB LLM Workshop and Why the AI Search Reckoning Matters

Casting a Wider Net: Shopnomix Unlocks Incremental Search Traffic Beyond Google

Two Holiday Americas: How Inflation and SNAP Cuts Are Splitting the Season — And What Brands Can Do

Santa’s Checklist for Brand Marketers: Final Q4 Moves for Black Friday, Small Business Saturday and Cyber Monday