Veteran affiliate, publishing and agency executive to drive regional growth across supply and demand in Australia and Asia-Pacific

[Sydney, Australia – Oct. 15, 2025] – Nomix Group today announced the appointment of Kate Wareham as vice president partnerships of Asia-Pacific for Shopnomix, its AI-driven commerce monetization platform. Based in Sydney, Wareham will be responsible for expanding Shopnomix’s footprint across APAC, with a mandate to build publisher supply and brand demand in one of the world’s most dynamic digital markets.

Wareham brings more than a decade of experience in publishing, agencies and affiliate marketing across the UK and Australia. She has held senior roles at OMD, Fairfax Media (now Nine), UNiDAYS, CBA’s Cheddar app, and GrowthOps Performance, where she led affiliate and client services for global brands including L’Oréal and Sony.

At Shopnomix, Wareham will focus first on growing the company’s publisher network across the region, paving the way to scale demand for brands seeking incremental, performance-based revenue. She will also represent Nomix Group in key industry forums.

“We’re excited to welcome Kate to lead our Asia-Pacific growth,” said Colin Jeavons, founder and CEO of Nomix Group. “Her experience across both publishers and brands makes her uniquely suited to build Shopnomix in this region, where the shift from traditional search to AI, social and creator-led commerce is accelerating.”

“Nomix Group’s mission of performance-based commerce everywhere resonates strongly in APAC,” Wareham said. “I’m looking forward to helping publishers unlock new revenue and giving brands the tools to scale in a region where awareness of AI-driven commerce is just beginning to grow.”

The appointment highlights Nomix Group’s commitment to global expansion, following recent announcements across North America and Europe. 

About Shopnomix

Shopnomix, a Nomix Group company, offers an AI-ready performance marketing platform designed to capitalize on consumer intent signals and enhance brand visibility. By leveraging advanced data-driven strategies, Shopnomix connects brands with publishers, enabling optimized performance and maximizing revenue potential in e-commerce. Our self-serve platform empowers clients to monetize their inventory through innovative ad-serving technologies, streamlining the customer journey from intent to conversion. As part of Nomix Group, Shopnomix is committed to navigating the complexities of modern marketing, driving sustainable growth and seizing emerging opportunities in digital commerce. Explore more at https://shopnomix.com.

Contact: Tony Winders

tony.winders@shopnomix.com 

(818) 554-9236

Partnership combines the world’s leading affiliate commerce technology and product dataset with a proven monetization engine, helping AI platforms turn conversations into transactions.

[NEW YORK, Sept. 24, 2025] – Shopnomix, a Nomix Group company, and Affiliate.com today announced a strategic partnership, introducing the first turnkey solution for LLMs, conversational AI platforms and creator networks to instantly activate commerce globally.  

The collaboration unites Affiliate.com’s leading product search and discovery technology and extensive global commerce dataset with Shopnomix’s monetization engine to create the first purpose-built solution for AI commerce at scale. Dozens of API endpoints give customers access to Affiliate.com’s normalized dataset of more than 1 billion products and Shopnomix’s proven CPA-based monetization from tens of thousands of merchants worldwide. 

Key benefits of the partnership include:

• Instant AI Monetization – Launch revenue in days, not years;
  
• World’s Largest Product Dataset – Over 1B products from more than 20,000 merchants worldwide;
  
• Clean, Structured Data – Normalized attributes across 30+ countries for turnkey AI integration; and
  
• Beyond Walled Gardens – Extends the economics of retail media to the open web, giving new entrants the ability to compete on equal footing.

Imagine an AI-driven fashion curation app. By leveraging the Affiliate.com platform, the app can instantly access normalized product data from thousands of merchants. Every item surfaced to the user is not only contextually relevant but also fully monetized. This seamless blend of structured data and monetization capabilities enables the app to transform user engagement into immediate, measurable revenue.

“Our partnership with Affliate.com provides the missing link for AI commerce,” said Colin Jeavons, founder and CEO of Nomix Group, parent company of Shopnomix. “We’re enabling conversations, agents and platforms to instantly become commerce engines, effectively reshaping how the world buys and sells online.”

As AI continues to reshape every industry, the need for seamless integration of commerce capabilities becomes paramount. The partnership streamlines the process for AI-driven platforms and empowers creators, platforms and merchants to effectively reach consumers in real-time. By harnessing the vast product dataset, technology and monetization tools available through the collaboration between Shopnomix and Affiliate.com, businesses can unlock  new revenue streams, enhance user engagement and create tailored shopping experiences that align with consumer preferences.

“We make it easy for LLMs, agents and creator platforms to activate commerce on day one,” said David Shapiro, CEO of Affiliate.com. “By combining our technology and structured data with Shopnomix’s monetization engine, companies can go live tomorrow instead of spending years and millions of dollars attempting to build it themselves.”

Shopnomix and Affiliate.com invite AI companies, publishers and platforms to schedule a demo and see how quickly they can activate commerce revenue.

About Shopnomix

Shopnomix, a Nomix Group company, offers an AI-ready performance marketing platform designed to capitalize on consumer intent signals and enhance brand visibility. By leveraging advanced data-driven strategies, Shopnomix connects brands with publishers, enabling optimized performance and maximizing revenue potential in e-commerce. Our self-serve platform empowers clients to monetize their inventory through innovative ad-serving technologies, streamlining the customer journey from intent to conversion. As part of Nomix Group, Shopnomix is committed to navigating the complexities of modern marketing, driving sustainable growth and seizing emerging opportunities in digital commerce. Explore more at https://shopnomix.com.

About Affiliate.com 

Affiliate.com is a data and technology company that is transforming the affiliate marketing landscape by offering a global product search engine and monetization solutions from tens of thousands of merchants worldwide all from a single platform. By aggregating and normalizing data for merchants across dozens of affiliate networks globally, Affiliate.com optimizes the process of sourcing and monetizing top offers, thereby generating substantial revenue for publishers with reduced operational complexities. Affiliate.com’s innovative solutions empower users to maximize revenue potential through seamless collaboration while enhancing customer satisfaction, all in a rapidly evolving digital marketplace. Join us at https://affiliate.com to unlock unprecedented opportunities in both traditional and AI-driven commerce.

Connecting Shopnomix’s monetization infrastructure with Creator.co’s content engine enables creators and brands to scale social commerce opportunities like never before.

[NEW YORK, September 16, 2025] – Shopnomix, a Nomix Group company, today announced a strategic investment in Creator.co, advancing the companies’ shared mission to redefine how content and commerce converge in the creator economy.

Creator.co is building an agentic marketplace where AI connects content directly to commerce. By uniting its existing content infrastructure for creators with Shopnomix’s monetization and conversion engine, Creator.co will develop a next-generation ecosystem where every piece of content can drive measurable transactions.

“Shopping online is changing at an extraordinary pace,” said Colin Jeavons, CEO and founder of Shopnomix and Nomix Group. “The traditional Google-to-website path is giving way to AI answer engines and creator-driven content. Partnering with Creator.co allows us to pair their content delivery engine with our scalable access to performance-based offers, helping both brands and creators tap into this once-in-a-generation transformation.” 

Through the investment, Shopnomix will power Creator.co’s conversion engine, connecting its access to more than 50,000 brands and performance-based offers to the world’s largest creator database of 400 million influencers. The combined platform creates an unmatched foundation for scaling creator-led commerce worldwide.

“We’re thrilled to welcome Shopnomix as both investor and partner,” said Vinod Varma, CEO and co-founder of Creator.co. “By uniting our content engine with Shopnomix’s monetization layer, we’re building the infrastructure for a next-generation marketplace where content is optimized, performance is predictable and commerce is accelerated.”

Together, Shopnomix and Creator.co are shaping the future of the creator economy, enabling brands to thrive at the intersection of AI, content and commerce.

About Shopnomix

Shopnomix, a Nomix Group company, is a leading performance marketing platform dedicated to driving incremental sales through intent-driven, performance-based strategies. Serving both brands and publishers, Shopnomix provides powerful monetization technologies and data insights to optimize consumer connections and brand engagement. With a focus on non-traditional digital media placement, Shopnomix has successfully generated over $4 billion in gross merchandise value (GMV) from more than 100 million consumers for over 50,000 brands. By empowering marketers to effectively navigate the complexities of modern commerce, Shopnomix is transforming the economics of shopping and enhancing the way brands and publishers connect with their audiences. For more information, visit shopnomix.com.

About Creator.co

Creator.co is an influencer marketing platform that turns content into commerce. By combining a content engine with a conversion engine, Creator.co enables performance-driven collaborations between brands and influencers at scale. Trusted by Nike, Amazon, Best Buy, Oakley, and agencies like Gen3, Creator.co gives brands access to a global network of 400 million creators. Recognized by G2 as a Leader in Influencer Marketing, Creator.co is building the future of commerce where every piece of content can drive measurable results.  

Media Contacts

For Shopnomix:

Tony Winders
tony.winders@shopnomix.com 
(818) 554-9236

For Creator.co: 

Jeff Schaeffler
jeff@creator.co
(778) 238-3889