The countdown is on! In the next few days, keep shoppers confident and your team focused with some pro tips from the performance marketing experts at Shopnomix. Start with these seven moves below; they remove hesitation, keep price claims consistent, and target spending at the offers most likely to convert in the coming weeks.

The Nice List: Seven Last-Minute Moves To Make Now

Start with the Nice List. Make the Price Story for your hero offers identical everywhere, then surface the basics that remove hesitation—clear shipping cutoffs and the returns line. That steadies the experience and stops last-mile churn. Short runway? Do 1–3 today, 4–5 tomorrow, and 6–7 as capacity allows.

1. Lock the Price Story and Feature Hero Offers

   Pick three to five offers and make the Price Story and price math identical across homepage, cart, email and SMS; then carry the same headline and framing everywhere. Consistency wins.

   Quick checks

   • Hero SKU list locked and consistent everywhere
   • Identical Price Story and creative framing across surfaces
   • Cart and checkout mirror product detail page (PDP) math

2. Audit Promo Codes (No Stacking)

   One public code and one VIP code—tested across PDP ribbons, cart, checkout, email, SMS, and affiliate terms. Clear language when a code is rejected.

   Quick checks

   • Codes validated across all surfaces
   • “No stacking” message is clear and human
   • Affiliate terms reflect the same rules

3. Revisit Free-Shipping Threshold

   Confirm the threshold, show progress-to-free-ship in cart, and state shipping cutoffs in plain language by speed and time zone.

   Quick checks

   • Free-shipping threshold validated for margin
   • Progress-to-free-ship component visible in cart
   • Cutoffs by speed written in plain language

4. Share Promos Early and Often With Publishers

   Deal roundups and partner hubs perform on accuracy. Ship exact price math and creative now, then update changes on a set cadence (for example, noon daily).

   Quick checks

   • Final promo copy, price math, and hero images delivered
   • Change log and daily update window committed
   • Tracking and attribution rules aligned with partner terms

5. Activate Bottom-Funnel Partners

   Brief coupon, cashback, and incentive partners with final copy, codes, deep links, and image assets. Set a daily update window through Cyber Monday so placements stay accurate.

   Quick checks

   • Publisher list and contacts confirmed
   • One-pager with offers, codes, deep links, brand rules, and image assets
   • Daily update cadence through Cyber Monday set (who sends, when)

6. Adjust CPA Targets and Bid Rates for Q4

   Auctions move fast this week. Set channel-specific CPA caps, bid floors, and daypart rules, with a small stretch band reserved for proven hero products.

   Quick checks

   • CPA targets by channel approved
   • Bid floors and caps documented by time of day and device
   • Exceptions list for hero SKUs pre-cleared

7. Keep Cyber Monday Lean

   Reuse Black Friday creative with one meaningful twist (add-on, bundle sweetener, or points multiplier). No net-new builds that drain ops.

   Quick checks

   • One headline variant, same design system
   • Offer logic shifts from “deep cut” to “complete the cart”
   • No net-new builds added

If You Have Time

Once the foundation is steady, widen the reach. Brief coupon and cashback partners with final copy, codes, and deep links and keep those briefs current through Cyber Monday. Tighten CPA caps and bid guardrails, with a modest stretch band reserved for proven products. You’re not doing more—you’re directing the same energy with clearer rules.

8. Publish Service Promises You Can Keep

   State cutoffs by speed (day and time) and any returns extension in cart and confirmation. Keep support scripts aligned.

   Quick checks

   • One-line cutoffs by speed published
   • Returns extension visible pre- and post-purchase
   • Support scripts updated across channels

9. Bundle Before You Discount

   Bundles build value without deeper markdowns. Surface them on the Black Friday/Cyber Monday landing pages and protect single-SKU price floors.

   Quick checks

   • Three bundles live and shoppable (good/better/best)
   • Bundle cards present on Black Friday/Cyber Monday landing pages
   • Price-floor logic tested so bundles don’t undercut hero singles

10. Create Inventory Urgency (Real)

    Limit “low stock / selling fast” to a short whitelist and auto-hide on restock. Urgency should be true or it backfires.

    Quick checks

    • Ten SKUs whitelisted for urgency signals
    • Dynamic badges tested to prevent stale warnings
    • Hide/show rules confirmed against inventory events

11. Test New Channels: Influencers, Answer Engines, AI

    Pair two creator hooks with a short brand POV reel. Add on-site Q&A blocks for hero SKUs to feed answer-style surfaces.

    Quick checks

    • Two creator hooks and one brand POV reel approved
    • On-site Q&A or FAQ for hero SKUs published
    • Measurement plan tied to assisted conversions

12. Offer Financing Where It Lifts AOV

    Limit BNPL or 0% messaging to high-consideration PDPs. Review disclosures; test placement on mobile.

    Quick checks

    • Financing limited to high-AOV PDPs
    • Disclosure language reviewed
    • Placement tested on mobile

13. Prepare the Post-Black-Friday Recovery

    Queue a “what sold out” note with waitlist buttons and replacements. Add a one-screen survey to capture friction and intent for the next push.

    Quick checks

    • Back-in-stock and alternatives email drafted
    • Waitlist buttons live
    • One-screen survey installed

The Net Gain

This plan turns an otherwise chaotic season into a more predictable one. The experience gets simpler, the offer stays consistent and hesitation drops. More shoppers finish checkout, support call volume decreases, revenue concentrates on the right offers without leaning on deeper discounts and media coverage stays accurate. Your marketing investment works harder instead of louder, and the momentum carries through Cyber Monday into the week that follows.