Insights

Insights on shopper behavior and market trends to keep you informed on strategies driving growth in consumer commerce.

Answer Engine Commerce Explained: How Publishers Drive Conversion in AI Answers

Answer Engine Commerce Explained: How Brands Drive Conversion in AI Answers

Upstream Performance Marketing: The Publisher’s Guide to Pre-Search Discovery and Monetization

The Click is No Longer the Contract

Upstream Performance Marketing: Getting Ahead of Shopper Intent with Pre-Search Advertising

Publishers at a Crossroads: What We Learned at the IAB LLM Workshop and Why the AI Search Reckoning Matters